The Damage Prevention Innovation Lab (DPIL) brings CEOs and other senior decision-makers into direct, trusted engagement with the damage prevention industry.
Through candid, peer-informed dialogue, DPIL helps leaders strengthen culture from the top down, carry that leadership outward across stakeholder relationships, and translate executive attention into practical action, clearer accountability, measurable progress, and broader cultural influence across the damage prevention ecosystem.
Share Your Thoughts
What is one damage prevention problem we should be able to solve, but haven’t?
DPIL is built to surface challenges, exchange candid perspectives, and explore practical ways to improve – whether the issue involves communication, accountability, workflow, culture, or something else.
Use the form to share a problem, idea, or opportunity you believe deserves attention – or to learn more, get involved, participate, or help shape DPIL as the initiative grows. Your perspective can help inform the conversations and practical work ahead.
DPIL Philosophy
Damage prevention culture must be led from the top – but it cannot stop inside one organization. DPIL is built around the belief that CEOs and senior leaders are uniquely positioned to shape expectations, allocate attention, direct implementation, model accountability, and influence the industry relationships where damage prevention outcomes are actually produced.
Laws and enforcement can change behavior, but durable culture changes how leaders make decisions even when no one is forcing them to do so. DPIL helps leaders move from awareness to action – first setting their own house in order, then helping raise standards across the broader ecosystem.
Listen & Learn: PASA on the Podcast
PASA's Whitney Price joins the podcast to talk about the origins of PASA and how the association protects the agricultural community through education.